Social commerce is a subset of electronic commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services.

HubSpot contributor Katrina Kirsch has shared 74 social commerce stats that marketers should know in 2021.

She says, “Whether you’re looking for information to boost your social media shop or shape your online strategy, read on to discover social commerce stats that will help you understand the current market and learn best practices for attracting buyers and growing your business.

General Social Commerce Stats

  1. 35.9% of internet users in the US will make at least one social commerce purchase in 2021. (Insider Intelligence, 2021)
  2. US social commerce sales will surpass $36 billion in 2021, with more than 35% growth. (Insider Intelligence, 2021)
  3. Chinese retail social commerce sales will reach $351.65 billion in 2021. (Insider Intelligence, 2021)
  4. In 2021, US social commerce sales will increase from 35.8% to $36.62 billion. (Insider Intelligence, 2021).”

74 Social Commerce Stats Marketers Should Know in 2021

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