Email has been one of the most widely used and popular ways to reach your prospects and promote your products.

MOZ contributor Miriam Ellis has published an interview with Hank Hoffmeier, Strategic Insights Manager at iContact.

Ellis says, “I believe reading Hank’s tips and talk on trends today will make 2022 the year you center email in your customer service strategy for its welcome privacy, usefulness, familiarity, cost effectiveness, and excellent conversion potentials.

The profit and popularity of email marketing

Miriam: A stat which stunned me is that email marketing generates $42 for every $1 spent, yet I sometimes feel like email has been presented as “boring” vs. the glaring busy box of social. What is your take on this, Hank?

Hank: According to Demand Curve, email marketing has a higher ROI than any other form of publicity, can drive 6x more conversions than Twitter posting, and is 40 x more likely to be noticed than what a company posts on Facebook. Email marketing allows you to send the right message, to the right person, at the right time, at a ridiculously low cost. Stop throwing money at PPC and social media advertising that takes longer to convert and costs so much.”

Lean into Email in 2022: An Interview with iContact’s Hank Hoffmeier

MOZ

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