Why Getting Indexed by Google is so Difficult [Answered]
Today’s businesses are very much dependent on how their websites are performing in Google Search. Getting included in the search results has become a necessity.
MOZ contributor Tomek Rudzki has published an article answering this critical question: ‘Why Getting Indexed by Google is so Difficult.
He says, “Most websites, big or small, have lots of content that should be indexed — but isn’t. And while things like JavaScript do make indexing more complicated, your website can suffer from serious indexing issues even if it’s written in pure HTML. In this post, let’s address some of the most common issues, and how to mitigate them.
Reasons why Google isn’t indexing your pages
Using a custom indexing checker tool, I checked a large sample of the most popular e-commerce stores in the US for indexing issues. I discovered that, on average, 15% of their indexable product pages cannot be found on Google.
That result was extremely surprising. What I needed to know next was “why”: what are the most common reasons why Google decides not to index something that should technically be indexed?
Google Search Console reports several statuses for unindexed pages, like “Crawled – currently not indexed” or “Discovered – currently not indexed”. While this information doesn’t explicitly help address the issue, it’s a good place to start diagnostics.”
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