HubSpot Shares 16 Ways to Increase Content Reach
By delivering your content to your prospective customers, you can achieve your marketing goals. Marketing content includes blog posts, articles, and videos.
HubSpot contributor Magdalena Georgieva has shared the
She says, “Companies often rely on blogs, articles, and social media to engage with their consumers and attract new clientele. However, creating new and exciting content can be a time-consuming process. A great solution to this dilemma is to repurpose existing content.
1. Add Visuals
One way to give languishing content a new twist is by adding visuals. Research shows that clear, concise visualization aids can boost engagement in even the most complex subject matter. This can include graphs, charts, videos, and infographics.
2. Use Keywords
SEO, or search engine optimization, is a way for consumers to find blogs and posts quickly. Google’s search engine has algorithms that search for the best content to give to its visitors.”
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