21 Content Creation Mistakes And How To Fix Them
Content marketing is a creative task. Quality content helps you stay connected to your audience and drive them to take the desired action.
Search Engine Journal contributor Himani Kankaria has published an article highlighting 21 content creation mistakes that impact ROI. She has also shared some useful tips to fix these mistakes.
She says, “See if any of these may be happening in your content marketing operation.
1. No (Or Little) Discussion On “Who”
One of the biggest content creation mistakes is to miss out on discussing who will consume your content with the people creating it.
Marketers typically have a well-defined ‘who,’ ‘why,’ and ‘how’ for each piece of content. But what good is that information if it doesn’t make it into the hands of your content creators?
Without audience information, content creators may inspiration from competing blogs on search engines. That’s not the right approach because competitors might target a different set of audiences with the same keywords.”
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