Improve Your SEO Performance with These Metrics
SEO is a process that requires constant research. By considering some important metrics such as keywords, traffic generation, conversion etc., you can get desired results from your SEO efforts.
Ahrefs contributor Michal Pecánek has published an article highlighting 10 SEO metrics that actually matter.
He says, “If you ask SEOs what data they look at the most, it’s likely organic traffic. Duh, that’s a no-brainer. However, it’s not an indicator of SEO success without more context in most cases.
In fact, you should never rely on a single number without knowing what’s behind it. So let’s tackle the intricacies of organic traffic first.
1. Organic traffic
Organic traffic represents all non-paid clicks that come from search engines.
Why it’s useful
If your organic traffic is trending upwards, that could be a sign that your SEO efforts are paying off. However, keep in mind that more organic traffic doesn’t necessarily mean more sales unless you monetize your website traffic by displaying ads.
How to track it
The Performance tab in Google Search Console is going to give you the most accurate view of your organic traffic over time.”
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