Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search.

Ahrefs contributor Tim Soulo has published an in-depth article explaining long-tail keywords.

He says, “Long-tail keywords got their name from their position on the “search demand” curve. If we plot all search queries that people have performed in Google in the course of a month and order them by their search volumes, it’ll look somewhat like this:

The search demand curve

At the “head” of the curve, we have a tiny number of keywords with super high search volumes, while the “tail” consists of billions of keywords with very low search volumes.”

Long-tail Keywords: What They Are and How to Get Search Traffic From Them

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