How To Add Consistency To Your Editorial Calendar

By publishing a variety of content, you can reach more people and achieve better results. Apart from variety, it is consistency that matters the most.

Blogging Wizard contributor Lyn Wildwood has published an article highlighting some useful tips to help you add consistency to your content marketing and editorial calendar.

She says, “In this post, we cover the benefits of consistency and how it can transform the way you manage all of the platforms you publish content to.

Once you have a list of content ideas to work with, your next step is to determine how to work them into your normal editorial calendar and overall content marketing strategy.

This will look different depending on the publication schedules you use for each platform. Some of you publish one blog post, one YouTube video and one podcast episode a week. Some of you publish a handful of times a month while others publish multiple times a week.

It’s just a matter of determining which topic ideas would work best for each platform after that. You can also tweak topic ideas to better fit a certain content type. In our earlier example, the interview podcast episode with a meat substitute brand would more than likely perform better than an episode dedicated to the best meat substitute recipes.”

Adding Consistency To Your Editorial Calendar By Syncing Your Content