Landing Page Design Best-Practices
Your website’s landing page is one of the most important elements when it comes to capturing the attention of your visitors and persuading them to make a purchase.
UX Collective contributor Chris Ashby has shared landing page design best practices that can help you to increase conversion rate.
He says, “These are design changes that I have found to have a quick, but meaningful impact on conversion.
1 — Friction reducers
Friction reducers are probably the easiest item to implement on this list.
Simply put, friction reducers do just that, they reduce friction for the user to continue through the conversion funnel.
These often appear as a simple line of text, underneath your primary call to action, and are best served addressing the biggest objection from your users.
For a lot of SaaS companies, that objection is the fact that the user may think they need to enter their credit card details. In this case, a simple ‘no credit card required’, added under the primary call to action, can do wonders for conversion.”
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