Quality traffic helps you to boost business success. By creating an SEO strategy that drives organic traffic to your website, you can create more sales opportunities.

MOZ contributor Adriana Stein has published an in-depth article on measuring the quality of your SEO traffic using Google Analytics.

She says, “We can go on and on about Google Analytics, but today we’re specifically looking at traffic quality. Here are the top metrics to keep an eye on:

  • Engagement metrics: time on site, pages per session, exit rate

  • Conversion metrics: conversion rate, form submissions, other goal completions,

  • Relevance metrics: bounce rate, user geo-location, new and returning visitors

Engagement Metrics

Time on site

The time on site is the measurement a user spends on a site, regardless of whether it’s being used or not. For instance, let’s say a user has multiple tabs open but isn’t necessarily using all of them at once — Google Analytics still counts the time the tabs were open.”

How to Measure the Quality of Your SEO Traffic Using Google Analytics

MOZ

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