On-page SEO is the practice of optimizing web page content for search engines and users. Search Engine Journal has published a new guide called ‘Complete Guide to On-Page SEO’ to help you better understand on-page SEO. The SEJ team says, “Our Complete Guide to On-Page SEO breaks down 11 elements to help you plan and conduct your on-page strategy easily. Your Complete Guide to On-Page SEO will help answer questions like: What is on-page SEO? And, why is it important? How do I perform a content audit? What is E-A-T and how does it impact my on-page SEO? How do I optimize my title... [...]

Today is Black Friday in the US. Many merchants are offering special deals. For online marketers, Omar Martin is offering this The Best Black Friday Sale Ever today through Monday. This is a sale that he and his wife been running for over a decade, even before cyber Monday was a thing. They open this offer every year for 4 days only from Black Friday (last Friday in November) through the following Monday (Cyber Monday). In this sale, they are offering a package of their best training and tools for internet marketers at a drastically reduced price, 95% off their regular prices. This package will... [...]

Influencer marketing has emerged as one of the more effective marketing channels in today’s ever-expanding media landscape. But knowing where to begin incorporating influencers for your business can be intimidating. Entrepreneur magazine has made available an on-demand webinar ‘Six Steps to Building Influencer Marketing Campaigns’. The Entrepreneur team says, “In this on-demand webinar, Jason Falls, author of the book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, will walk you through the six steps to develop successful influencer marketing campaigns.... [...]

When it comes to video content publishing, YouTube is the place. It helps you reach one of the widest video communities on the web. Jeff Bullas has shared the top 10 Youtube optimization tips for beginners. He says, “With a rise in the kind of content being published, the race for getting better rankings is becoming increasingly cutthroat. What used to be limited to just Google Search Results has trickled down into other platforms like YouTube, Amazon, Twitter, and more. #1. Search for the right keywords Like any SEO optimization, YouTube needs the right keywords in the right places. So,... [...]

YouTube is a great platform for all kinds of businesses. It has created an opportunity for low-cost promotional tactics and income creation. Copyblogger contributor Tim Stoddart has shared four steps to grow your personal brand on YouTube. He says, “Building a YouTube presence has many benefits. Creating video content is one of the best ways to build authentic relationships with your followers. If your goal is to grow your personal brand on YouTube, but you don’t know how to get started, keep reading. This guide will walk you through a four-step process. Step #1: Pick your niche One... [...]

Agility in business is nothing new. Businesses have always needed to be agile—experimenting, adapting, and changing—to succeed. BigMarker has made available the replay of its webinar ‘3 Ways to Turbocharge Your Team for Greater Marketing Agility in 2022’. Watch this webinar replay to learn: The importance of centralizing work in one place for better visibility and alignment The need to automate workflows and standardize campaign processes to save time The power of integrating common marketing tools like Marketo, Adobe Target and AEM with a system of record like Workfront. 3 Ways... [...]

Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers. Search Engine Land contributor Corey Patterson has shared four ways to optimize your responsive search ads. She says, “Google’s responsive search ads (RSAs) have existed alongside the original expanded text ads (ETAs) since May 2018, giving marketers more formats for their campaigns. Since then, RSAs have not only become the default, but are set to be the sole text ad format going forward. “As we’ve suspected, RSAs will become the only ad format that you’re... [...]

Email is one of the most trusted marketing tools. Effective email marketing helps you stay close to your audience and inform them about your products and services. Search Engine Lan team has shared 10 reasons why email is more important than ever. The SEL team says, “Email is a powerful marketing tool. And email with signatures can be a great way to add a personal touch. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. And if you use corporate signatures already, you may not be getting the most out of them right now. In this post, you’ll... [...]

A low-value content is the type of content that is already present on the internet and rewritten changing formats and using synonyms. Vertical Leap contributor Kerry Dye has published a 9-step guide on how to improve low-value content. She says, “Value is the most important quality search engines and users both want to see from your content. High-value content ranks higher in search engines, generates more traffic and compels more users to take meaningful action on your website. Low-value content adds little or nothing to your search ranking and, in some cases, can cause more harm than good.... [...]

Cindy Donovan just released Minute Kit that lets you profit by selling high converting digital products: ❌ Without creating a product ❌ Without any technical challenges ❌ Without writing & designing sales pages ❌ Without creating & sending mails to promote offers ❌ Without expensive hosting or software ❌ Without depending on marketing gurus Minute Kit cuts out all the technical challenges and gives you 7 completely ready-to-sell products with high-converting lead magnets, download and delivery pages, Upsell & downsell offers. You get all this without even lifting your... [...]