Here’s Why You Need Google Analytics 4
Google Analytics has been utilized by marketers to better understand campaign performance and help with data-driven decisions for marketing attribution/resource allocation.
Click Insight has published an article stating why Google Analytics 4 (GA4) is valuable to marketers.
For marketers looking to identify the right time to serve content, it is critical to understand where customers/users are in the Customer Life Cycle and what their behavior is within a particular stage.
With GA4’s reports categorized to reflect the Customer Life Cycle: Acquisition, Engagement, Monetization and Retention, marketers can easily complete ad hoc marketing analysis and gathering information or visualizations for marketing performance story telling.”
Comments are closed.
