HubSpot Highlights 10 Social Media Trends
The social sphere continues to achieve newer heights with the addition of new features to the major social media platforms.
HubSpot contributor Caroline Forsey has published an article highlighting
She says, “Below, I’ve compiled ten expert or research-backed trends social media marketers should watch and leverage in 2022. Let’s dive in.
Trends to Watch in 2022
1. TikTok will dominate the social media space.
During the pandemic, I began hearing about one new commonality among most of my colleagues and friends: TikTok.
TikTok has seen undeniably fast growth. In fact, the term ‘TikTok’ saw a 61% increase in mentions year-over-year during the beginning of 2021, and was the first non-Facebook app to reach 3 million global downloads.
With fast growth, it’s easy to assume it’s a passing fad — but that doesn’t seem to be the case here. HubSpot’s social team believes TikTok offers unique opportunities to engage directly with consumers, and major brands such as the NBA and Dunkin’ are leveraging the app to reach new audiences.”
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