Semrush contributor Michelle Ofiwe has published an article listing 35 insights that Google Analytics can give you about your website.

She says, “In Google Analytics, a metric is a single, measurable piece of data. Metrics can appear in sums or ratios.

Some common Google Analytics metrics include pages per session, screen views, bounce rate, and time on page.

Insight 1: Active Users on Site

This metric indicates how many active users are on your site in real-time. You can also use this metric to double-check if you’ve set up Google Analytics correctly on your website.

google website analytics

Insight 2: Top Active Pages

Use this metric to track the most active pages on your website in real-time.”

35 Insights that Google Analytics Can Give You About Your Website

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