UTM stands for Urchin Tracking Module. These tags refer to a group of “custom” ways to segment the traffic coming to your website, blog, or promo page as a result of your digital marketing activities.

MOZ has published a Whiteboard Friday video ‘UTM Tagging for Google My Business’ featuring Claire Carlile.

The MOZ team says, “As we wind down 2021, we’re taking a look back at the most popular Whiteboard Friday episodes from the year. First up, from August, small business SEO expert Claire Carlile walks you through the what, why, where, and how of UTM tagging for your GMB profiles.”

MOZ

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