Regular content audit helps you maintain the quality of your blog publishing. By performing content audits, you can continue to develop content that is of your audience’s interest.

Seer contributor Bryan McKeon has published an article highlighting three steps to perform a blog content audit.

He says, “I once worked at a company that had been building blog content for more than 15 years. Multiple CMS and content strategies over the years had grown their blog to a whopping 27,000 posts. It was clear that managing that many blog posts was an impossible task. To help explain the audit process better, I will be pulling in examples from that experience.

Step 1: Pull Your Traffic Stats

First things first, you need to pull all relevant traffic data to see what you’re working with. After digging into the data of those 27,000 blog posts, it turns out that 95% of their blog posts garnered less than 50 views per year. Even worse, 24,000 of them had ZERO views during the entire year that was analyzed.

Each blog will have different goals, but at any blog’s core, the following metrics should be explored.”

Performing A Blog Content Audit In 3 Easy Steps

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