For successful marketing, you need to create offers that help in lead generation. Without them, site visitors have no way of getting converted into leads.

HubSpot contributor Pamela Vaughan has published an article on creating irresistible marketing offers.

She says, “While the types of offers we mentioned above are all great options for marketing offers, there are a number of qualities that an offer should possess in order for it to be effective for lead generation and nurturing. Offers should:

1. Be High Quality and Valuable to Your Target Audience

The important thing to remember is that, if you’re requiring a site visitor to complete a form in order to obtain your offer, the value of that offer needs to be compelling enough to convince those visitors to do so. People don’t like to give up their contact information freely, and your lead-capture form will create some friction. So if you start putting mediocre, low-value offers behind your forms, your business will eventually be known for having a poor user experience and subpar offerings, seriously hurting your lead generation and nurturing goals.”

How to Create Marketing Offers That Don’t Fall Flat

HubSpot
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