Google’s Trends Expert Jenny Lee has published a blog post highlighting 21 search trends for the year 2021.

She says, “Every year, the Search team takes a step back to look at the big picture to bring us Year in Search, a fascinating exercise in analyzing global trends. This year, Search showed us how people prepared to leave quarantine fashion behind as well as what celebrities, movies, TV shows and moments fascinated us. Here’s a look at pop culture trends that really popped in 2021, according to Google Trends data.

1. This year we saw search interest for “Millennial” and “Gen Z” go neck and neck, with interest in “Gen Z” reaching an all-time high and surpassing “Millennial” in March. So we decided to give the people what they want and looked at some of the trending Gen Z-related searches . The top trending Gen Z related search was for “Gen Z fashion.”

2. This was followed by “Gen Z side part,” evidence of the oh-so-contentious hair debate.”

Counting down 2021 with 21 Search trends

Google Blog

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