Effective video marketing helps you to better inform your audience about your products and services. By creating quality and persuasive video content, you can improve your sales performance.

Content Marketing Institute contributor Jodi Harris has shared some useful strategies to help you get the best results from your video marketing investment.

She says, “The increased demand for video and other visual content that communicates both clarity of purpose and authentic compassion was a hot topic of conversation at Content Marketing World 2021.

The advice shared by our expert speakers is worth seeing for yourself – there’s still time to catch these sessions on demand. I’ve gathered some highlights here.

Use strategy to accelerate – and transcend – the customer journey

In Imprint CEO Andy Seibert’s presentation with SJC Content’s Jacqueline Loch, he points out one of video’s strongest advantages is that it can communicate emotionally and rationally at the same time. “Viewers can become immersed in a way that reading an article or listening to a podcast can’t deliver,” he says.

It’s a particularly effective format to capture initial interest and spark engagement, but it shouldn’t be limited to that. “Video can really accelerate the customer’s journey like no other format can,” Andy says.”

Video Storytelling: Here’s How To Get More From Your Investment

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