HubSpot’s Guide to Product Marketing in 2021
Product marketing refers to the process of bringing a product to market, promoting it, and selling it to a customer.
HubSpot contributor Kristen Baker has published ‘
She says, “Product marketing is a critical part of any business’s marketing strategy. Without it, your product won’t achieve its maximum potential among your target audience. To understand its importance, let’s look at the goals of product marketing.
Product Marketing Goals
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Understand your customers better.
When you implement a product marketing strategy, your target audience can see the value of having that specific product in their lives. Understanding how many customers gravitate to your product lets you conduct customer research.
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Target your buyer personas effectively.
Alongside understanding your customers in general, you can figure out the type of buyer persona to target for the future. Knowing the exact needs of your target can help you when innovating your product to better suit their needs.”
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