Everything You Need to Know about Keyword Clusters
Keyword clustering is a practice SEOs use to segment target search terms into groups (clusters) relevant to each page of the website. It is a fully automated process performed by keyword clustering tools.
Search Engine Journal contributor Manick Bhan has published a comprehensive article on keyword clusters and how to use them.
He says, “In order to harness the power of keyword clusters, it’s important to note that this strategy takes way more time and resources than a one-and-done approach to website optimization.
It requires more keyword research, more content creation, and more work for your SEO and marketing teams.
But in the end, building topic clusters on your website will make it more Google-friendly and user-friendly. The benefits of keyword clustering include:
- Strong rankings for long-tail keywords.
- Improved rankings for short-tail keywords.
- Higher organic traffic.”
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