Impact Of Bolded Text On SEO

Your content plays the most important role when it comes to SEO performance. According to SEJ’s Matt Southern, by bolding important pieces of text in a paragraph, you can improve a webpage’s SEO and make the content easier for Google to understand.

Matt has cited Google’s John Mueller’s in his article.

He says, “Mueller adds that Google can usually figure out what’s important on its own, but bolded text makes the message more clear.

“So usually we do try to understand what the content is about on a web page, and we look at different things to try to figure out what is actually being emphasized here, and that includes things like headings on a page.

But it also includes things like what is actually bolded or emphasized within the text on the page. So to some extent that does have a little bit of extra value there, in that it’s a clear sign that actually you think this page or this paragraph is about this topic here.”