Video is an essential element when it comes to creating captivating content. It helps you move closer to your audience.

Content Marketing Institute contributor Lisa Murton Beets has published an article highlighting seven things content marketers expressed about the video.

She says, “To see the bigger picture on video, read on for six more things you should know.

1. Audiences don’t necessarily prefer videos over other content types

Almost half of marketers (46%) say their key audience consumes videos but it doesn’t seem to be the preferred format and 3% say their audience prefers other content types. However, 29% say their audience seems to prefer video.

While an important part of the content marketing mix, videos are not the end all be all. Like most things, video’s importance for your key audience “depends” on who they are or why they want to consume the content.”

7 Things Content Marketers Told Us About Video [New Research]

Content Marketing Institute
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