Email Marketing Best Practices
Effective email marketing helps you communicate directly with your target audience and build long-term relationships with your customers.
Business 2 Community contributor Alejandra Zilak has shared 12 email marketing best practices for building relationships.
Zilak says, “Let’s get back to email marketing. How can you use this tool to build relationships clients wax poetic about?
Show Your Human Side
Presenting yourself only as a logo is impersonal — especially in a day and age when people are used to knowing more about the core values and relatability of a business. You can show this human side by letting contacts get to know you. You can share photos of your team, include staff celebrations in newsletters, highlighting your company culture, and show how your brand aligns with your customers’ values. Readers will get to know you better as you share things you have in common.
Send Personalized Communications
Greet them by name, send them content that’s relevant to them, suggest products based on their preferences and previous purchases.”
12 Email Marketing Best Practices for Building Relationships
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