A regular content audit can help you achieve your marketing goals by securing more and more customers. It also improves the authenticity of your website or blog.

Search Engine Journal contributor Ashley Segura has published an article featuring the ultimate checklist for a content audit.

She says, “The first part of a content audit dissects the basics for each piece of content and is a one-time entry on your audit.

Look at how the content was created, how many people it took to create the content, and the basic publishing information.

Content Details Audit ChecklistScreenshot from Google Sheets, December 2021

You’ll want to track the following for each piece of content in a separate content details audit spreadsheet:

  • URL.
  • Author.
  • Which team produced it (content team, social team, SEO team, etc.).”

How To Do A Content Audit: The Ultimate Checklist

Search Engine Journal

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