Your SEO strategy needs to be adjusted according to the search engine algorithm changes and the events that occur around.

Oncrawl author Antoine Eripret has published an article highlighting some useful ways to make your SEO strategy evolve according to current events.

He says, “Strategy is a roadmap that can (and should) evolve according to the internal & external changes of a company. But it doesn’t have to change every day.

For many, COVID has impacted (and continues to impact) their business, which can obviously impact the strategy to be followed in order to ensure the sustainability and profitability of the company in the long term. For example, do you think that Google, seeing the success of Zoom during containment, did not prioritize the development of Meet to the detriment of other projects in order not to be seen as a poor alternative to the current reference? Given the explosion in remote working, Google could not afford not to improve a product that was essential for teams to be able to communicate.

The travel industry has obviously been greatly impacted by the pandemic. But has Liligo changed its SEO strategy as a result? Yes and no!

COVID and travel

I don’t think I need to explain in detail why COVID has had a strong and lasting impact on the sector in which Liligo operates.”

How to make your SEO strategy evolve (or not) according to current events?

Oncrawl

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