B2B Marketing Predictions for 2022
The future of B2B marketing lies in intelligently targeting prospects and finding the clients that fit your product.
MarketingProfs contributor Bonnie Crater has published an article highlighting three b2b marketing predictions for 2022.
She says, “B2B marketers will refine their strategies and adjust to changing circumstances, but they won’t be going back to the way things were in 2019. And that’s OK, because fundamental changes in customer expectations and behavior require new approaches, just as they always have.
Here are three trends to watch in 2022 as B2B marketers gear up for a post-pandemic marketplace.
1. B2B marketers trim their tech stacks
One of the defining drivers of marketing’s transformation over the past decade has been the explosion of marketing technology. The Chief Marketing Technologist blog has covered the sector’s growth for 10 years and pegs today’s number of available martech solutions at more than 8,000. When the blog first published its annual marketing technology landscape in 2008, there were around 150.”
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