User-generated content is a great resource to achieve better search engine marketing results. With UGC, you can continuously publish fresh content on your digital channels.

Content Marketing Institute Aleh Barysevich has shared four user-generated content ideas and tools.

He says, “Several formats and focuses fall into the category of user-generated content. Let’s look at four cases.

1. Reviews

People write posts, upload photos, and shoot videos as they evaluate products they use in real life. If you’re in the cosmetics, apparel, household items, gadgets, books business – or other tangible product industry – reviews are a great source of UGC. Audiences see those reviews as social proof (or disproof) about the products.

In some cases, brands ask their customers to post reviews and even offer a small gift in exchange. If you opt to reward creators for reviews, make sure they note that in their post. It’s important to their credibility and yours.”

4 User-Generated Content Ideas (and Tools To Check If They Work)

Content Marketing Institute
Sharing is caring