Guide to Amazon Live Video
Amazon Live is a live streaming service that allows sellers to “promote discovery” of their products by hosting their own livestreams for customers on Amazon.
Social Media Examiner has published a getting started guide for Amazon Live video.
Michael Stelzner says, “Want to get more visibility for your products on Amazon? Wondering if live video could help?
In this article, you’ll discover a complete guide to getting started with Amazon Live including why you should use it, what you can do with it, and tips for delivering an effective show.
Why Marketers Should Consider Using Amazon Live
There are plenty of platforms where brands and marketers can go live to build an audience and sell their products or services. So why should marketers bother with Amazon Live? What sets it apart from other platforms that have livestreaming available?
One of the biggest differences is in the design of the platform itself. While other platforms are designed to be social first and cut down on the amount of selling you can do, the Amazon Live platform is designed to inspire, educate, and entertain customers in a format that allows real-time brand interaction. It wants you to sell. You can think of it as your own cyber–Home Shopping Network.”
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