Advertising on Instagram [Guide]
Instagram advertising is a method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience.
HubSpot contributor Ellen Bartolino has published
She says, “If you’ve ever set up a Facebook ad, you’re about 75% of the way there. After Facebook acquired Instagram back in 2012, the platforms conveniently merged, making setting up Instagram and Facebook ads merely the difference of a couple clicks. So even though your intent is to run ads on Instagram, all of the ad setup, budgeting, scheduling, and creation is done through Facebook’s platform.
To start, log into your company’s Facebook portal and select the account you wish to use. (Note: To run ads on Instagram you’ll need to use a Facebook Page. Pages are specifically for businesses, brands, and organizations, while regular Facebook accounts are for personal use.)
1. Select an editor and create your campaign.
You can create Instagram ads using a few different tools:
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