Ahrefs’ 17 Content Marketing Tips for 2022
Ahrefs contributor Si Quan Ong has shared 17 actionable content marketing tips for 2022.
He says, “Just can’t get your content marketing program to work?
Fret not. Here’s a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales:
1. Know who you’re creating content for
A conversion rate optimization (CRO) agency writes about CRO and attracts other CRO professionals. But CRO professionals don’t need CRO services. So the agency’s blog attracts no useful leads, and the agency declares that content marketing doesn’t work.
But if the CRO agency had taken a few steps back and written down who it was trying to target, it would be clear what kind of content it had to create. Not “advanced CRO tactics,” but “how to optimize your homepage to get more leads.”
That is why the first step of creating any content strategy is to be clear on who you’re creating content for.”
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