Creating engaging content is one of the most important things you need to do to achieve social marketing success. HubSpot has published a new video ‘How To Increase Instagram Story Engagement After Removal Of Swipe Up Feature’ to help you increase engagement on Instagram. The HubSpot team says, “With the removal of the Instagram Swipe Up feature, Link Stickers are the new kid on the block. But what are Instagram Link Stickers? How do you use it? What does it look like? Do you need a code or something special to create one? Watch this video and learn everything you need to know... [...]

Instagram advertising is a method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience. HubSpot contributor Ellen Bartolino has published a step-by-step guide to advertising on Instagram. She says, “If you’ve ever set up a Facebook ad, you’re about 75% of the way there. After Facebook acquired Instagram back in 2012, the platforms conveniently merged, making setting up Instagram and Facebook ads merely the difference of a couple clicks. So even though your intent is to run ads on Instagram, all of the ad setup, budgeting, scheduling,... [...]

Amazon Live is a live streaming service that allows sellers to “promote discovery” of their products by hosting their own livestreams for customers on Amazon. Social Media Examiner has published a getting started guide for Amazon Live video. Michael Stelzner says, “Want to get more visibility for your products on Amazon? Wondering if live video could help? In this article, you’ll discover a complete guide to getting started with Amazon Live including why you should use it, what you can do with it, and tips for delivering an effective show. Why Marketers Should Consider Using Amazon... [...]

Social Media Examiner founder Michael Stelzner has published an article highlighting major influencer marketing trends and how marketers can make the most from it. He says, “Are you looking for a better way to promote your products? According to our research, 65% of marketers want to leverage influencers. In this analysis, you’ll discover the latest trends focused on influencers. Influencer Marketing Growth Projections According to eMarketer, 2021 kicked off a major growth year for businesses investing in influencers. By 2023, it will be a $4.62 billion industry in the United States alone. A... [...]

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User-generated content is a great resource to achieve better search engine marketing results. With UGC, you can continuously publish fresh content on your digital channels. Content Marketing Institute Aleh Barysevich has shared four user-generated content ideas and tools. He says, “Several formats and focuses fall into the category of user-generated content. Let’s look at four cases. 1. Reviews People write posts, upload photos, and shoot videos as they evaluate products they use in real life. If you’re in the cosmetics, apparel, household items, gadgets, books business – or other tangible... [...]

Did you get VidCentric yet? This new collection of white-label video software helps you build your software business today (without any tech skills). If you haven’t seen it yet, you need to take a look soon, because the price is going up. Here’s what’s included with VidCentric: You are getting 5 futuristic video marketing apps with White Label rights and Commercial rights. You also get reseller management software, all for a small one-time investment. Use all 5 of these video apps for your own marketing; sell them to others as your own software; or use the software in a service business... [...]

LinkedIn offers an unparalleled opportunity to reach professionals from your own niche. With the right strategies, you can continue to achieve the best results from your LinkedIn marketing efforts. Social Media Examiner has published a new video ‘How to Improve Your LinkedIn Reach and Engagement’ highlighting some useful tips to improve your LinkedIn reach. The SME team says, “Is your LinkedIn content not seeing much traction? Wondering how to boost your reach and engagement? In this video, LinkedIn expert Mandy McEwen breaks down how to transform your content reach on LinkedIn.... [...]

Blogging is a great way to reach out to your prospects through a wide audience attracted by your content. Copyblogger contributor Stefanie Flaxman has published ‘Business Blogging Pro Guide’ to help you grow your business through blogging. She says, “How do noteworthy business blogs gain recognition for their remarkable writing without the perils of perfectionism? Face your true challenge (it’s not criticism) Let’s imagine a scenario where no one criticizes your writing. It’s not that far-fetched of a concept because it happens on many blogs every single day … blogs no... [...]

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field. Entrepreneur magazine contributor Christina-Lauren Pollack has shared some useful tips to run successful influencer marketing campaigns. She says, “According to Statista, “Influencer marketing is on the rise, which is made apparent by the recently released figures indicating that value of this specific market more than doubled between 2019 and 2021, growing... [...]