Digital Marketing Institute has published a new ebook ‘Getting Your Search Marketing Campaign Up and Running’. The DMI team says, “The search marketing industry is typically split into two camps: organic search and paid search. It is helpful to consider the starting point of any search before we split the discipline in this way, however. Consumers do not think in terms of organic and paid search listings. This landscape is changing at an unprecedented pace and this is driven by consumer behaviors and preferences. Typing a query into a desktop computer and selecting from the text-based... [...]

An effective content marketing strategy can help you reach more people online and get you an opportunity to persuade them to take the desired action. Wellspring Digital contributor Jon-Mikel Bailey has published an article highlighting three ways to boost your content marketing. He says, “Your content marketing needs a kick! It needs some spice, some extra flavor. Yes, I know, all of my references are dated, sue me! In my day, Emeril Lagasse was the chef to watch on Food Network (this is when Bourdain was still on there). Why? Because everything he made was kicked up a notch. He never settled... [...]

Blogging is a great way to expand your following. It helps you reach wider audience and promote your products and services. WebsiteSetup.org contributor Nick Schaferhoff has shared a list of 45 must-have blogging tools and resources for 2021. He says, “Content marketing — including blogging — costs 62% less than traditional marketing and generates three times as many leads. But to achieve these results, you need to be smart about the tools you use. Whether you started a blog to make money online or to grow traffic to your website, using the right blogging tools will save you time,... [...]

An internal link is a hyperlink between two pages on the same website. They provide a smooth way for transition within the website. Content Marketing Institute contributor Ann Smarty has published an article on using internal links to get better reception from search engines and readers. She says, “Much of your interlinking strategy will rely on your editorial direction and calendars. Likely, your familiarity with the content will create some obvious choices. Here are a few general suggestions to help identify the more valuable content to link to: Keep an eye on your high-ranking content Link... [...]

Ahrefs has published a new video ‘How to Scale Content Creation’ to help you improve your content creation process. In this video, you’ll learn how to scale content creation without sacrificing the quality of your content. Ahrefs  [...]

Instagram advertising gives you an opportunity to reach a wide range of audiences on this social media platform. With creative ads, you can achieve your marketing goals. Social Media Examiner contributor Anna Sonnenberg has published an article highlighting four ways to scale your Instagram ad results. She says, “Are you ready to level up your Instagram ad performance? Are you looking for new ways to bring in more leads or sales? In this article, you’ll discover four ways to scale your Instagram campaigns. Plus, you’ll get tips on how to reduce audience ad fatigue. #1: Increase Your Instagram... [...]

We have been telling you about the growing importance of online education. It is an opportunity online marketers should consider because it is rapidly growing as a profitable online niche. (CourseReel will make it practical for you – see below) Imagine this sequence of events: • You go to a website like Udemy or Coursera and pick a topic that has a lot of couse subscribers • You use CourseReel to curate the content you find • You rinse-and-repeat it a few time to teach various aspects of the topic. You have just created your first Video Course. Actually, you don’t have... [...]

Effective email marketing helps you communicate directly with your target audience and build long-term relationships with your customers. Business 2 Community contributor Alejandra Zilak has shared 12 email marketing best practices for building relationships. Zilak says, “Let’s get back to email marketing. How can you use this tool to build relationships clients wax poetic about? Show Your Human Side Presenting yourself only as a logo is impersonal — especially in a day and age when people are used to knowing more about the core values and relatability of a business. You can show this... [...]

AdWeek has published a new guide titled ‘To Align With the Modern Buyer’s Journey, Look at the Funnel Differently’ to help you improve marketing performance in the coming year. This guide includes: Deep dives on the four purchase journeys to follow. Case studies showcasing brands that have reimagined their messaging and customer experience to better align with modern buyers. Best practices to make each step work for you. To Align With the Modern Buyer’s Journey, Look at the Funnel Differently AdWeek  [...]

Video is an essential element when it comes to creating captivating content. It helps you move closer to your audience. Content Marketing Institute contributor Lisa Murton Beets has published an article highlighting seven things content marketers expressed about the video. She says, “To see the bigger picture on video, read on for six more things you should know. 1. Audiences don’t necessarily prefer videos over other content types Almost half of marketers (46%) say their key audience consumes videos but it doesn’t seem to be the preferred format and 3% say their audience prefers other... [...]