By discovering new techniques, you can continue to thrive in the marketing industry and content marketing is no exception.

To help you achieve significant content marketing growth, Content Marketing Institute contributor Ann Gynn has shared a list of 17 new, newly updated, and timeless books.

She says, “The books on the list aren’t about content marketing only. They also cover creativity, thinking, influencers, writing, artificial intelligence, and personal branding – all topics that are sure to inspire, motivate, and teach marketers who are all about content.

Recommendations for new and newly updated books

AI for Marketers: An Introduction and Primer, third edition (2021), by Christopher Penn

Amazon description: In this expanded and improved third edition, marketers will learn even more examples and applications of AI as it applies to modern marketing. From attribution analysis to topic modeling to forecasting, learn how AI is already impacting the work you do and how it will change the fundamentals of marketing. You’ll also learn how to prepare your company or organization for AI, how to prepare your career for AI (and whose jobs are most at risk), and the many, many things AI cannot do – and probably won’t for some time.”

17 New, Newly Updated, and Timeless Books Content Marketers Love

Content Marketing Institute
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