14 Tips on how to Write Copy that Generates Results
It is important to create persuasive content to get the desired action from your audience. With a strong call-to-action, you can achieve the best output from your content marketing.
Semrush contributor Margarita Loktionova has shared 14 useful tips on write effective copy.
She says, “Using takeaways from our data and the Semrush Content Writing Workbook, we’ll explore how to write copy that really generates results. Here are 14 tips:
1. Ensure You Use a Correct Keyword Strategy
To write copy that drives results, you should start with keyword research. Your primary keywords — should be the focus of your article. These are keywords that 1) lots of (or some) people search for, and 2) gives you a good chance of ranking in search.
You should also support your primary keyword with semantically-related keywords. These words help search engines like Google understand what your article is about. Remember that search engines don’t only scan for perfectly matching keywords; they also try to determine the search intent and give better and more accurate results.”
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