Content marketing is a promising domain. It has been with us for more than a decade and has shown a proven track record so far.

Forbes Communication Council has published an article highlighting 14 paths to figure out how much to invest in content marketing.

The Forbes team says, “The members of Forbes Communications Council have their own industry knowledge and personal perspectives on how much a company should devote specifically to content marketing efforts, and you can read 14 of their expert insights below.

1. Research Your Needs And Weigh Expenses Against Expectations

When budgeting for content marketing, you have to consider how content will be created and distributed. This takes initial time and research to determine your needs, but it all needs to come down to ROI. As you weigh expenses, be sure to consider expected outcomes. Content marketing is increasingly important, so the investment in a solid campaign is worth the effort in research to get it right. – Shawn Herring, PandaDoc

2. Survey Existing Content Experts Within Your Organization

Content marketing should be viewed as a larger piece of the marketing puzzle.”

14 Paths To Figuring Out How Much To Invest In Content Marketing

Forbes

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