SEJ Shares 57 SEO Insights
SEO remains a key driver for business growth today. With a well-thought SEO strategy, you can continue to acquire new customers and boost sales.
Search Engine Journal contributor Matt Southern has published an article that highlights 57 SEO insights from Google’s John Mueller.
He says, ”
Each of these snack-sized servings of Google insider knowledge is grouped by category, starting with ranking factors.
Here’s a roundup of top tips you may have missed.
Ranking Factors
1. Google Doesn’t Have 200+ Ranking Factors
In the past, Google has said there are 200+ factors its algorithm takes into consideration when ranking content.
Google is officially moving away from that number, saying it’s misleading and creates a false impression of how its algorithms work.
“… we’ve kind of moved away from the over 200 ranking signals number, because it feels like even having a number like that is kind of misleading in the sense that, Oh Google has a spreadsheet with all of the ranking signals and they can just sort them by importance and tell me which ones they are. And that’s definitely not the case.”
2. Quantity Of Backlinks Doesn’t Matter
The total number of links pointing to a website is irrelevant to Google.”
Comments are closed.
