Automation is the key to quicker success. It saves you man-hours and continues to grow your business. SEO automation can play an important role in your online marketing process.

Search Engine Land contributor Corey Patterson has shared five useful steps to automate your SEO processes using simple programming tactics.

She says, “Selecting a marketing automation tool is just the first part of this process. Here are some actionable steps Sliva recommends marketers take to automate their SEO tasks.

Create a data storage space

Every marketer has their tool preferences, but Sliva recommends using Google Sheets and its macro scheduling when setting up SEO task automation. “What it will do is run a crawl in your site on a schedule and then write that straight into a single excel sheet,” he said, “You get a summarization of all the features of the crawl, and that data is saved in a sheet.”

Craft data visualizations

Whether you want to focus on missing HTML elements such as title tags, meta descriptions or H1 tags, or more technical components like orphan URLs or XML sitemap issues, creating visualizations can help marketers better analyze their data.”

5 steps to automate your SEO processes using simple programming tactics

Search Engine Land

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