Four Steps to Choose Right Facebook Ads Bidding Strategy
There are several considerations when it comes to choosing the right ad bidding strategy for your Facebook ads. If your bid wins, you get the ad spot. If someone else wins, the money stays in your ad budget until another opportunity comes along.
Social Media Examiner’s Corinna Keefe has shared four steps to help you choose the right Facebook ads bidding strategy.
She says, “You’re about to learn how to use these options including where to find them in the maze of settings and drop-down menus that we call Facebook Ads Manager. And I’ll give you some tips to decide which Facebook ad bidding strategy is the best value for your business.
#1: What Is Lowest-Cost Bidding?
Whenever you create an ad campaign on Facebook, lowest-cost bidding is the default option. It’s available for every type of ad campaign, whatever your campaign objective is.
Facebook will try to win ad spots for you at the lowest cost available. The goal is to get as many ad spots as possible for your budget. The platform will aim to spend all the way up to your budget limit as fast as possible.”
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