Today, content has several varieties. And we wish to achieve excellence in any of the content variety that we create. It can be possible with a clear plan and a strong idea.

Content Marketing Institute contributor Ann Smarty has shared three pre-launch steps to make your content project stronger.

She says, “This guide covers three key steps to take prior to announcing your content-based project.

1. Identify your future competitors

You know the kind of a project or maybe you’ve even started working on it. Do similar or related projects already exist? What can you learn from those and how yours will stand out?

Knowing your competitors is key to a successful launch. You need to know what already exists and how your content product is going to be better. You can also research your competitors’ promotional tactics and pick up some effective marketing ideas.

BuzzSumo is always my first tool to check when it comes to any competitive research, especially for content-based projects. Head over to the Content Analyzer tab and look through content already available.”
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