Content Marketing Institute has published a new guide called ‘The Content Marketer’s Funnel’ to help you strengthen your content marketing.

The CMI team says, “Similar to a sales funnel, the Content Marketer’s Funnel gives businesses an easy-to-follow yet comprehensive framework for creating content that moves buyers along their journey – from becoming a top-of-funnel lead to making a purchase decision.

Download this guide to dive into each stage of the funnel, including examples of successful content and which metrics you should track. Read about:

  • The Awareness Stage: Learn how to use top-of-funnel content to introduce your company and draw in your audience
  • The Engagement Stage: Keep your audience coming back for more by focusing on metrics like content conversions, returning visitors and engaged-time
  • The Decision Stage: Drive your audience to purchase and prove the bottom-line impact of your content”.

The Content Marketer’s Funnel

Content Marketing Institute

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