Instagram has created a new pool of opportunities for businesses and marketers to grow their businesses. Newly launched features like Reels also allow you to advertise and meet your ROI target.

Social Media Examiner’s Corinna Keefe has published a comprehensive guide on getting started with Instagram Reels.

She says, ” Instagram is pushing this format hard. It’s redesigned the app interface so that reels are front and center, appearing in the home feed, profile pages, and the Explore tab. It’s also added numerous features to help creators and brands monetize reels, such as the new Collab tag.

Here’s how to create your first Instagram Reels campaign.

#1: Create an Instagram Reels Campaign and Choose an Objective

First things first: You need to fire up your desktop and log into Facebook Ads Manager. You can access this by going directly to the Ads Manager URL, or by choosing Ads Manager from the left-hand menu in your Facebook news feed.

Here’s a quick reminder of where you can create different types of Instagram ads:

  • Feed posts can be promoted in the Instagram app, boosted in the Facebook Ad Center, or created in Facebook Business Suite.
  • Stories can be promoted in the Instagram app.”

Instagram Reels Ads: How to Get Started

Social Media Examiner

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