LinkedIn’s company page retargeting allows you to create an audience based on members who have either viewed your LinkedIn Page or clicked on a call-to-action button in the header of your page.

HubSpot contributor Sheryl Green has published a comprehensive article on LinkedIn Retargeting.

She says, “Also known as remarketing ads, LinkedIn retargeting ads allow you to reach LinkedIn users who may have previously interacted with your brand in some way (so they have some level of interest), yet they haven’t purchased from you.

How to Retarget on LinkedIn

Retargeting through LinkedIn is a 7-step process (with a potential 8th step):

  1. Users see an ad in their LinkedIn feed.
  2. The user clicks on the ad.
  3. They are brought to your website.
  4. They interact in some way, perhaps filling out a form in exchange for an offer.
  5. The user becomes a lead in your system.
  6. Their history is stored in cookies and the data is sent to LinkedIn.

Everything You Need to Know About LinkedIn Retargeting

HubSpot
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