MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Visual Search for B2B Marketing Success’ featuring Olga Andrienko.

George B. Thomas says, “E-commerce, for example, is an industry that needs to pay attention when customers take a picture of an item and search for its availability. B2B e-commerce companies would need to adapt their search strategies sooner than others.

“First, fix the basics,” Olga recommends. “There is also now the term multisearch. That means that I type something in and I add the image, too….I think this is what marketers need to start from.”

But showing up higher in image search isn’t the only advantage of image recognition. “Google lens is just a recognition mechanism….[that] works in a hundred languages,” Olga says. “This is an opportunity to go global in a way with your products, ensuring that there is a description in different languages.”

That’s as good an argument as any to start looking into visual search—or at least see it as an “experiment,” Olga explains, and ask outside resources for help.

Listen to the entire show from the link above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode.”

Visual Search for B2B Marketing Success: Olga Andrienko on Marketing Smarts

MarketingProfs

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