SEO Trends for 2022
SEO is gaining more and more important for every business. It works like a key to growing a business on the web.
Spotlight Conductor’s Patrick Reinhart has published an article highlighting the top SEO trends of 2022.
He says, “Let’s dig deeper into the indicators that SEO is not only here to stay but growing in importance and prioritization.
1. Lesson learned from the pandemic: organic is your most reliable channel
The global disruption caused by the pandemic over the last two years produced a surprising insight for many business leaders. After paid spend and marketing budgets were slashed across the board as companies looked to recoup costs wherever possible and survive the economic uncertainty, organic traffic was thrust into the spotlight.
Interest in SEO strategy and organic marketing efforts was suddenly a main focus from the top down because, for many businesses, organic traffic is what kept them afloat. It became the most reliable channel in terms of traffic and conversions. And decision-makers realized just how underfunded and undervalued this primary channel of revenue generation and brand awareness is.”
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