Content creation and marketing is all about knowing first and then sharing with your audience. By gaining control over the existing information, you can power up the content creation process.

To help you with that, Content Marketing Institute contributor Jodi Harris has shared the essential content marketing glossary featuring 50+ terms.

She says, “I put together this glossary of common content marketing terms. While consensus on all definitions isn’t possible, it is possible to have your team agree, and that’s the strong foundation needed.

Note: I organized these definitions into best-fit categories though many can span multiple areas.

Strategy-centric terms

Audience

In a marketing context, audiences are targeted, clearly defined groups of individuals and/or organizations that willingly read, listen, view, or otherwise engage with your brand’s content in exchange for benefits they expect to receive.

Definitive resource: Your Audience Is Not the Same as Your Marketing Database

Buy-in/business case

A business case captures the reasoning for an organization to invest in content as a component of its marketing strategy. Typically delivered to executive management in the form of a document or presentation, it’s a helpful tool for building stakeholder understanding and support necessary to execute the program effectively.”

The Essential Content Marketing Glossary: 50+ Terms You Need To Know

Content Marketing Institute

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