CMI Shares 10 Best Practices to Write Email Subject Lines
When it comes to email marketing, you need to focus on several elements. The first and foremost is your language. Effective communication helps you closely connect with your prospects and make them take an action.
Content Marketing Institute contributor Evaldas Mockus has shared 10 best practices to write the perfect email subject lines.
He says, “How do you make a great first impression in inboxes?
Read on to learn how to not only pique the interest of recipients but to better their engagement with your brand.
1. Make it personalized
You have many personalization options for emails. For example, you can send it from a person at your brand instead of a generic brand email name like TextRanch does here:
The human touch is more likely to grab subscribers’ attention who see it as a more personal email, not a promotional brand email”.
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