How To Research Your Competitor’s Social Ads
To make your social media ads more relevant and irresistible, you should check the way your competitors create and publish their ads.
Social Media Examiner’s Lisa D. Jenkins has published an article on researching your competitor’s ads on four social platforms.
She says, “Looking for inspiration to improve your social ads? Wondering what the competition is doing?
In this article, you’ll learn how to research your competition’s ads on Facebook, Instagram, LinkedIn, and Twitter.
#1: Research Competitors’ Facebook Ads
With around 2.89 billion monthly active users, it’s no surprise that many businesses have made Facebook their go-to for social media marketing. Running ads on the platform allows for greater exposure, which is crucial because organic reach for business pages is only around 5% on average.
Before diving in and creating a new ad, it helps to do some research on your competition to see the types of ads they’re running. Due to a privacy policy update a few years back, anyone with a Facebook account can see the ads associated with a Facebook page. While the average user might not have an interest in this, businesses running ads on the platform will want to take advantage. Here’s how.”
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