StoryLab Introduces Brand Story Canvas
Brand Story is the story of how you as an entrepreneur, content creator, or company came to be who you are right now; what drives you, what you can do for people, and how you aim to grow in the near future.
StoryLab has published a guide to creating a brand story.
The StoryLab team says, “Your Brand Story together with the visual and other aspects of your Brand Identity, should be at the core of how you approach your content and other marketing strategies and tactics.
In this article, you’ll learn how to create your own Brand Story, with a Brand Story template to make the work even more fun, easier, and more effective.
Who this is for
This is for anybody who’s responsible for the growth and storytelling of a company. Or for content creators who want to get a bit more strategic and professional with how they present themselves and use storytelling to reach their goals.
For any founder of a startup, for any lone entrepreneur, for anybody working in marketing — be it as a CMO, content marketer, or head of brand.”
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