Search intent is the why behind a search query. In other words, why did the person make this search? Do they want to learn something? Are they looking to make a purchase? Or, are they looking for a particular website?

Ahrefs’ Sam Oh has published a new video ‘Fractured Search Intent: Understanding Mixed SERPs’.

He says, “In this video, you’ll learn what fractured search intent is and how to understand and interpret mixed SERPs.”

Ahrefs

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